Salvatore Ganacci turns tables and heads with DJ-golf-cart at LIV Golf by BigTime Creative Shop

Posted on 2025 Feb,14 | By ArabAd's staff

Golf is meeting entertainment in a way you’ve never seen before at LIV Golf Riyadh presented by Ma’aden this year, with DJ Salvatore Ganacci taking to the course in a one-of-a-kind DJ bespoke golf cart.

The legendary DJ has put the ‘tee’ into partee and the ‘club’ into golf club with the specially created golf cart, which is covered with lights and kitted out with a turntable and speakers.

The golf cart was designed by Salvatore himself and was the focus of the kickoff campaign for LIV Golf in Riyadh, created by Saudi-based boutique agency BigTime Creative Shop.

In the film also developed by this young yet talented agency, we see Salvatore driving the golf cart from the course to bring the vibe into the city, entertaining the crowds on the way. The endline is: “Take the LIV Golf vibe wherever you go.”

“Going beyond the brief of creating a film and approaching the brand essence of LIV Golf holistically, beyond conventional media, we smashed boundaries with a bespoke golf cart that melds the world of golf and music. Designed and helmed by a legendary DJ, it is our unconventional way of getting people talking and tapping into the hype culture”

--Mohammed Sehly, CEO of BigTime Creative Shop

Adam Harter, Chief Marketing Officer LIV Golf, said: “LIV Golf is where the very best in golf and music come together for one unforgettable event. This one-of-a-kind golf cart captures our brand essence in a creative and unexpected way that will excite fans everywhere.”

Co-creative Directors at BigTime, Camila Venegas and Silvia Vera, adds: “The idea was simple, take the golf vibe from the green to the city and show golf like never before—bolder, louder, and more entertaining than ever. By bringing this timeless golf icon into the world of music, we showed that boundaries can still be pushed in the most unexpected places.”

The film is running online and across social channels.

Salvatore Ganacci’s golf cart at LIV Golf Riyadh (Feb. 7) was indeed a key attraction and with talks for more bespoke carts in future.

The DJ's presence a week ago in Riyadh as part of a stellar line-up of music events and concerts with other headliners included the legendary Cheb Khaled and DJ Snake. The Backstreet Boys also performed live in concert that same day at Riyadh Golf Club.

BigTime Creative Shop, Saudi Arabia's most-awarded creative agency takes pride in being "a collective and innovative force, unconfined by the ordinary." It has a global team and fifty employees across different disciplines, and a hub in Brazil.

CREDITS

Client: LIV Golf

Chief Marketing Officer: Adam Harter

Director of marketing: Al Strang

SVP and Creative Director: Will Newell

VP Music and Event Production: AJ Dolan

Agency: BigTime Creative Shop

Chief Executive Officer: Mohammed Sehly

Chief Creative Office: Rayyan Aoun

Head of Creative & Innovation Operations: Ehab Armanious

Creative Director: Camila Venegas

Creative Director: Silvia Vera